The fight against the excessive intake of sugar and artificial sweeteners is on.

    

Mexico implemented a tax on sugary drinks in 2014 and  successfully implemented a “sin tax” on unhealthy sweetened foodstuff.

The tax does seem to work. The 10% tax had the effect of decreased sales by CocaCola of 6% in the first year and 12% in the following year.

France brought in a similar tax on all soft drinks after the industry objected to a tax on those that are sugar-sweetened in 2011. That was a clever move!

   

Many countries are in the process of trying to impose similar taxes but, obviously there is resistance from the industry. But, common sense will eventually prevail.